On-Service AI: From Search to Discovery and a Stronger Creator Ecosystem
NAVER’s DAN24 keynote outlines how On-Service AI can improve customer experiences and support content creation, discovery and monetisation.
At NAVER’s DAN24 conference, keynote speakers Choi Jae-ho and Lee Il-gu outlined the company’s AI vision. The central aim is to improve user experience and strengthen the creator ecosystem through On-Service AI.
1. Core Objectives#
- Improve the user experience: use AI across search, content consumption, shopping and payments to make journeys more convenient.
- Support the creator ecosystem: provide AI tools and systems that make production and monetisation easier.
2. Generative AI Service Improvements#
NAVER presented several directions for improving services and discovery.
AI Briefing#
Generative summaries complement existing search results, helping people understand information quickly.
- Factual questions: summaries alongside source documents, related questions, images and videos.
- Exploratory questions: summaries of reviews and product information with related content.
- Long-tail questions: information synthesised across documents.
- Shopping: related products and purchase reviews.
- Personalisation: recommendations based on customer context.
- Multilingual support: answers to questions beyond Korean.
Expanding Discovery#
AI recommendations support new information and content discovery.
- Home Feed: personalised content and current material about topics or events of interest.
- Topic feeds: recommendations based on interests and community activity.
- Context-led recommendations: content informed by search and purchase history.
- Search Feed: continued related content extending shopping and place discovery.
- Short-form summaries: condensed information to help people discover topics and keywords.
Strengthening the Creator Ecosystem#
- More discovery opportunities: revised blog and community homepages and expanded Clip exposure.
- AI creation tools: automated highlights, music recommendations, product linking, tags, titles, summaries, filters, effects, noise removal and suggested topical questions.
- More revenue opportunities: advertising optimisation, shopping integration, Smart Store affiliates and sponsorship features.
3. The Core of NAVER’s AI Strategy#
By embedding AI throughout its services, NAVER aims to improve everyday experience and support creators, delivering greater value across its ecosystem.