Connecting customers with experts at the moment they need them

Project Background#

KMONG’s development team engaged 247COMPASS for Technical SEO consulting. A leading Korean freelancer platform and rapidly growing startup, KMONG needed to optimise the pages and structures accumulated through internal tests and marketing campaigns.

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Delivery#

• Improved site performance through a Technical SEO audit.
• Addressed barriers to NAVER crawling and indexing.
• Provided guidelines for consolidating accumulated and duplicate content.
• Established standards for URL architecture and canonicalisation.

Customer Understanding and Research#

The project had to consider both platform users and the many campaign pages created by KMONG’s Growth and Marketing teams. The priority was to remove overlapping pages and reorganise the website around what customers actually needed.

Implementation and Improvement#

• Reviewed accumulated content and site architecture to improve crawling and indexing efficiency.
• Reduced traffic unrelated to the business while securing visibility for core keywords.
• Substantially improved conversions and conversion rates from organic traffic.

Lessons Learned#

The engagement required a detailed understanding of the complex stakeholders and expanding page architecture of a fast-growing startup. The development team’s rapid understanding and implementation helped make it successful. We concluded with a workshop for the development and content teams to share project guidelines and key lessons.