Where does the customer journey begin when considering a rental?

Project Background#

Rentree is a rental brokerage platform based on a reverse-auction model. Customers considering rentals research products through search and personal recommendations, then compare alternatives. The team needed a content marketing strategy and practical approach to improve NAVER visibility and respond to AI Briefing.

Visit Rentree’s official NAVER Blog

Delivery#

• Analysed the context of prospective rental customers and developed an approach to reach them.
• Covered NAVER Blog channel characteristics and brand compliance guidelines.
• Designed trustworthy content structures and appropriate publishing schedules.
• Taught content formats and writing techniques for search engine and AI optimisation.

Customer Understanding and Research#

Renting rather than buying has become more common. A market initially centred on water purifiers has expanded to internet services, massage chairs, bidets and other categories. We analysed changing lifestyles and living environments to understand when customers consider these rentals. Together, we examined seasonal and needs-based discovery behaviour and connected it with content strategy.

Implementation and Improvement#

• Expanded the official blog’s previously limited NAVER search visibility.
• Increased blog visitors acquired through organic search.
• Achieved continued growth in NAVER AI Briefing citations.

Lessons Learned#

Compelling storytelling is an attractive ideal for marketers. Content that delivers business results, however, starts with customers’ interests, curiosity and problems. Investigating these needs, forming hypotheses and testing them can seem less exciting. The process becomes rewarding when teams experience validation and results. Helping teams reach that point remains challenging and reinforces the need to make content marketing training engaging.